Top 3 Challenges to Tracking Digital Marketing ROI

by | Jan 12, 2020 | Marketing Your Business

Do you have a system to track your Digital Marketing ROI?

Do you have a way to quantify how your digital marketing efforts contribute to the bottom line?

MarketingProfs reported that 71% of marketing leaders and providers say attributing social and content to revenue is a top challenge to showing ROI.

49% say that aligning KPIs with overall business goals ranks as the next biggest hurdle, followed by 47% fail to track leads to revenue.

The figures above also suggest that 29%, 51%, and 53% respectively don’t have that problem.

So the top 3 problems are:

Attributing social and content to revenue.
Aligning KPIs to revenue.
Tracking leads to revenue

Are you having the same challenges?

Do you find a compelling reason to learn more about this?

Contact us and get advice.
cnelsonjeffers@breckshire.com

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About Chris B. Nelson-Jeffers

Chris Nelson-Jeffers is a leading online marketing expert working with select businesses, organizations, and professionals in the Wausau, Wisconsin area to optimize and expand their online presence so they can increase sales and grow their business. Contact Chris today to learn how you can leverage modern digital marketing practices to grow YOUR business!

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