Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews.
First, keep a good reputation by being honest, transparent, setting clear expectations for your customer, and by being in business because you genuinely want to help people around you. It goes without saying that shady practices are a no-no.
Second, you have to prevent any dissatisfaction by a customer from escalating by addressing every complaint you get. It has to be fixed at this level immediately while the customer is still trying to reach out to you. Because once they have felt frustrated and think they have to warn others about your practice, things can get messy.
Nonetheless, you have to set your radar for negative reviews. One good way to do this is to set up Google alerts for your brand terms and name.
What else can you do to safeguard your brand?
Claim your brand name
Build a consistent identity
Whether your brand is your name itself, your business name or your product name, you need to make sure that no one else can misrepresent you online by owning a piece of your brand. Make sure that you own domain names and usernames associated with your brand.
Suggested tools:
KnowEm.com
NameChk.com
Build a consistent identity on major channels:
Facebook
Twitter
LinkedIn
Google+
YouTube
Pinterest
Tumblr
Quora
Publish content regularly:
The content you publish will define and reinforce who you are, what you stand for, and what your business is all about. This will make up the values associated with your brand. Anything inconsistent with these values will not be immediately convincing to your customers who know you.
Let me know if you need more information. We’d be glad to help.
Chris Nelson-Jeffers
cnelsonjeffers@breckshire.com
- Online Advertising Benefits Over Traditional Advertising - April 3, 2019
- SEO Campaign Not Working? 3 Things Your SEO Provider Should be Doing for Your Business - March 29, 2019
- The Why and How of LinkedIn for B2B Leads - March 27, 2019
- Stop Wasting Money on Traditional Advertising and Start Gaining More Customers! - March 26, 2019
- Say Hello to the Future. Get a Virtual Storefront. Open 24/7. - March 23, 2019
- Pay-per-click Advertising is the Key to Quick Digital Dominance - March 21, 2019
- What You Should Know About the Latest Design Trends for 2018 - March 19, 2019
- How Optimizing Your Websites and Landing Pages Will Increase Conversions - March 10, 2019
- Ways to Grow Your Business through Storytelling - March 8, 2019
- 7 Digital Marketing Trends You Should Act On - March 6, 2019