Many businesses seem not to be taking advantage of online word-of-mouth marketing.
In fact, some businesses don’t understand how it can be leveraged so that they can take advantage of the huge rewards it brings.
One thing to remember when it comes to word-of-mouth is that friends and family will believe what they hear from each other over any other form of advertising. Word-of-Mouth has moved to the digital realm.
Online review sites exist for a few reasons, but one of the most popular reasons is that these reviews attract a lot of attention to businesses they are written for, and people love to read reviews.
They especially like to find reviews on a business they are thinking about doing business with. And some businesses have taken advantage of this situation like Zappos.com.
Zappos decided to do something different than other big companies and instead of spending tons of money on advertising, they invested that money into creating an exceptional customer experience by having the best customer service they could offer.
The result has been nothing short of amazing as Zappos is well known for providing the best in customer service. The reviews they get drive their bottom line because those happy customers leave reviews, and those reviews get read by other prospects. Not to mention that this form of promotion costs less to manage than other forms of advertising.
If you want to learn how to take advantage of Digital Word-of-Mouth marketing, then contact Breckshire LLC Digital Marketing Solutions at firstname.lastname@example.org and we will show you how to get started building your company reputation in 5 easy steps.
- To Hire or Not to Hire a Full-time Marketing Director? - October 16, 2019
- Want to Discover the Keyword Strategy of your Competitors? - October 14, 2019
- 7 Digital Marketing Trends You Should Act On - October 13, 2019
- BrightLocal Report: Ask, and You Shall Receive Reviews - October 11, 2019
- What is SEO? - October 2, 2019
- Pay-per-click Advertising is the Key to Quick Digital Dominance - September 30, 2019
- Taking Advantage of Reputation Marketing to Gain Customer Trust - September 29, 2019
- How Online Review Sites Place a Huge Impact On Businesses - September 23, 2019
- What is SEO? - September 21, 2019
- 12 Ways to Promote Your Business in 140 Characters or Less - September 20, 2019