You’ve done your research, you know what customers want. You worked hard to bring about a good product that you know will solve their problems, *it* is ready for the market and you know the market is ready for *it*.
Now the only question is, do you have a customer-centric website where your products can be promoted and showcased?
If the answer is no, then there are some factors you need to consider when designing a site such as…
1. Buyer’s persona – who’s the target audience for this product? Who would realize its value the most?
2. Buyer’s journey – what does your customer have to go through to finally get your product in their hands?
3. Ease-of-use – ultimately, is the website for your product easy to use? Or is it fraught with hard to navigate pages that could put buyers off?
4. Answers questions – Are there plenty of chances to learn more about your product in an easy, accessible way? Don’t be vague, customers want to know what they’re buying.
These factors and more should all be considered when designing a website where your products will be sold. Want to learn more? We’d be glad to help.
Breckshire LLC Digital Marketing Solutions
- 5 Reasons You Need Digital Marketing - July 21, 2018
- How Much Should Your Marketing Budget Be? - July 17, 2018
- Organically Building Your Brand: Content Marketing on Linkedin - July 15, 2018
- Rise to the Occasion with a Clear Digital Marketing Plan - July 12, 2018
- How to Leverage Digital Word-of-Mouth Marketing for Your Business - July 9, 2018
- Does Social Media Marketing Work? - July 4, 2018
- Stop Wasting Money on Traditional Advertising and Start Gaining More Customers! - July 2, 2018
- What Goes into Creating Optimal Content and Customer Experience - July 1, 2018
- Optimize Your Ads To Grab Attention and Raise CTR - June 29, 2018
- How Optimizing Your Websites and Landing Pages Will Increase Conversions - June 27, 2018