by Chris B. Nelson-Jeffers | Jul 3, 2021 | Marketing Your Business
Do you have a set rule for marketing budget allotment? Or do you just place funds in marketing whatever is left after all of the projected business expenses for the year have been set? USBA suggests 7% to 8% for small businesses. However, you can shoot for up to 20%... 
by Chris B. Nelson-Jeffers | Jun 30, 2021 | Marketing Your Business
Nearly half of businesses (44%) don’t have a clearly defined marketing strategy. For firms that are active in digital marketing, nearly half do not have a defined digital plan or strategy (47%). No wonder many small businesses are struggling to understand why their... 
by Chris B. Nelson-Jeffers | Jun 28, 2021 | Marketing Your Business
An optimized website means that it is structured, coded, designed, and has content published in a way that will allow Google to rank it. Why is this important? Well, if Google can read your website correctly and interpret your content then it will understand the... 
by Chris B. Nelson-Jeffers | Jun 23, 2021 | Marketing Your Business
It seems that in social media lists, LinkedIn is always thrown at the end as another, lesser, option to the bigger sites. However, if you are looking to make B2B connections and grow your leads there is no more effective social media platform than LinkedIn! Unlike the... 
by Chris B. Nelson-Jeffers | Jun 19, 2021 | Marketing Your Business
Get the attention of your audience through unique and authentic storytelling! “A story can cross the barriers of time – past, present, future – and allows us to experience the similarities between ourselves and through others,” says Andrew Stanton, a filmmaker at... 
by Chris B. Nelson-Jeffers | Jun 18, 2021 | Marketing Your Business
Social media allows so much information to be at our fingertips. It allows business owners to connect with potential customers in new and exciting ways. It also gives customers new ways to reach out and share their opinions, and it is inevitable that sometimes those... 
by Chris B. Nelson-Jeffers | Jun 13, 2021 | Marketing Your Business
Are you looking to grow your business? Are you hoping to bring in new customers? Do you want to see that bottom line grow? Successful business owners with an eye to the future should be able to answer yes to all those questions. Here at Breckshire LLC Digital... 
by Chris B. Nelson-Jeffers | Jun 12, 2021 | Marketing Your Business
Are you looking to grow your business? Are you hoping to bring in new customers? Do you want to see that bottom line grow? Successful business owners with an eye to the future should be able to answer yes to all those questions. Here at Breckshire LLC Digital... 
by Chris B. Nelson-Jeffers | Jun 8, 2021 | Marketing Your Business
Make your business visible online, and you will get a larger share of customers. Operating a small and local business doesn’t mean you cannot increase your customers and scale. Get a Website. Don’t you have a website yet? Where have you been all this time? From... 
by Chris B. Nelson-Jeffers | Jun 7, 2021 | Marketing Your Business
LinkedIn has 467 million users. That’s a huge audience. Facebook has an astonishing 2 billion daily users. There are 974 million Twitter accounts. The list goes on, and the audiences continue to grow. It’s obvious that if you want to succeed you should be interested... 