by Chris B. Nelson-Jeffers | Aug 24, 2019 | Marketing Your Business
You’ve done your research, you know what customers want. You worked hard to bring about a good product that you know will solve their problems, *it* is ready for the market and you know the market is ready for *it*. Now the only question is, do you have a...
by Chris B. Nelson-Jeffers | Aug 22, 2019 | Marketing Your Business
Does SEO Confuse You? You are not alone. SEO is a complex process, indeed. Google has over 200 ranking factors! Plenty of research is being conducted quarterly and yearly by different organizations to understand Google’s ranking factors. Here are some of the findings...
by Chris B. Nelson-Jeffers | Aug 19, 2019 | Marketing Your Business
Your Customer Acquisition Cost or CAC is the total cost spent on acquiring new customers (marketing/sales expense) divided by the number of new customers acquired during that particular period. If you invested $1000 in marketing/sales in a one month period and...
by Chris B. Nelson-Jeffers | Aug 17, 2019 | Marketing Your Business
Nearly half of businesses (44%) don’t have a clearly defined marketing strategy. For firms that are active in digital marketing, nearly half do not have a defined digital plan or strategy (47%). No wonder many small businesses are struggling to understand why their...
by Chris B. Nelson-Jeffers | Aug 15, 2019 | Marketing Your Business
Make your business visible online, and you will get a larger share of customers. Operating a small and local business doesn’t mean you cannot increase your customers and scale. Get a Website. Don’t you have a website yet? Where have you been all this time? From...
by Chris B. Nelson-Jeffers | Aug 11, 2019 | Marketing Your Business
There are many benefits to doing online advertising over the traditional model. One of those is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can cost quite a bit of money for a single 30-second spot. Online...
by Chris B. Nelson-Jeffers | Aug 8, 2019 | Marketing Your Business
On-the-go mobile users who are near you and who are searching for a product or service on Google at this very moment should find your business. But are they? Are you visible in Google’s ‘Local Pack’ and expanded results? Increased foot traffic, phone calls, or visits...
by Chris B. Nelson-Jeffers | Aug 6, 2019 | Marketing Your Business
You have a business. You have a business website. Do you really need to have a Privacy Policy posted on your website? Most likely, the answer is increasingly “YES!” Not only because having a Privacy Policy is the right thing to do (like having insurance),...
by Chris B. Nelson-Jeffers | Aug 5, 2019 | Marketing Your Business
Do you have a system to track your Digital Marketing ROI? Do you have a way to quantify how your digital marketing efforts contribute to the bottom line? MarketingProfs reported that 71% of marketing leaders and providers say attributing social and content to revenue...
by Chris B. Nelson-Jeffers | Aug 1, 2019 | Marketing Your Business
Your Customer Acquisition Cost or CAC is the total cost spent on acquiring new customers (marketing/sales expense) divided by the number of new customers acquired during that particular period. If you invested $1000 in marketing/sales in a one month period and...
