by Chris B. Nelson-Jeffers | Sep 26, 2020 | Marketing Your Business
So, you’re excited to get your business back into the SEO arena… that’s great! However, don’t let that excitement make you miss a crucial step before launching an SEO campaign — complete an SEO Audit first. Forty-seven percent said in a survey that a full SEO... 
by Chris B. Nelson-Jeffers | Sep 24, 2020 | Marketing Your Business
Get the attention of your audience through unique and authentic storytelling! “A story can cross the barriers of time – past, present, future – and allows us to experience the similarities between ourselves and through others,” says Andrew Stanton, a filmmaker at... 
by Chris B. Nelson-Jeffers | Sep 21, 2020 | Marketing Your Business
Anyone in business knows that positive reviews, whether by word-of-mouth or in the online world can be just as good if not at times a better way to get customers in the door than any marketing campaign. Sometimes it may seem impossible to get the elusive 5-star... 
by Chris B. Nelson-Jeffers | Sep 19, 2020 | Marketing Your Business
Have you ever searched for anything on Google? Of course, you have! Think about how often you click on one of the first few links that are shown, see what you were looking for, and then move onto something else. Now think about how often you keep going all the way to... 
by Chris B. Nelson-Jeffers | Sep 17, 2020 | Marketing Your Business
There are many benefits to doing online advertising over the traditional model. One of those is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can cost quite a bit of money for a single 30-second spot. Online... 
by Chris B. Nelson-Jeffers | Sep 14, 2020 | Marketing Your Business
Any smart business that is keeping up with current business trends will know all about how reputation marketing can affect their business, and how it directly affects things like customer retention, brand awareness, and most importantly, consumer trust. And if you... 
by Chris B. Nelson-Jeffers | Sep 13, 2020 | Marketing Your Business
Most small businesses and companies don’t think about online reviews and the impact they can have both positively and negatively on your business. Some business owners are afraid to find no reviews, and some are afraid of finding bad reviews. These are definitely not... 
by Chris B. Nelson-Jeffers | Sep 11, 2020 | Marketing Your Business
What makes an effective web design? Is it the visual elements, or is it the functionality? Truth be told it is a combination of both. As Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” Websites with great usability... 
by Chris B. Nelson-Jeffers | Sep 8, 2020 | Marketing Your Business
There are many reasons why you should use AdWords Pay-per-click Marketing: 1. It’s an effective way to achieve instant traffic 2. It’s cost-effective 3. It gives you fast, measurable results However, did you know that using PPC hand-in-hand with SEO can increase the... 
by Chris B. Nelson-Jeffers | Sep 2, 2020 | Marketing Your Business
SEO is the process of improving the visibility (ranking) of a website on Google using Google-friendly elements and techniques. Consider these facts: 1. Ninety-nine percent of customers looking for your services never scroll past the first page of search results. That... 