by Chris B. Nelson-Jeffers | Oct 25, 2020 | Marketing Your Business
Anyone in business knows that positive reviews, whether by word-of-mouth or in the online world can be just as good if not at times a better way to get customers in the door than any marketing campaign. Sometimes it may seem impossible to get the elusive 5-star... 
by Chris B. Nelson-Jeffers | Oct 19, 2020 | Marketing Your Business
Anyone in the marketing game can tell you that online ads can boost your business’ visibility. But if you’re new to online advertising, you might be wondering, which platform is right for you and your business? And, where should you start? One strategy is to start... 
by Chris B. Nelson-Jeffers | Oct 17, 2020 | Marketing Your Business
Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews. First, keep a good reputation by being honest, transparent, setting clear expectations for your... 
by Chris B. Nelson-Jeffers | Oct 15, 2020 | Marketing Your Business
Make your business visible online, and you will get a larger share of customers. Operating a small and local business doesn’t mean you cannot increase your customers and scale. Get a Website. Don’t you have a website yet? Where have you been all this time? From... 
by Chris B. Nelson-Jeffers | Oct 13, 2020 | Marketing Your Business
A Social Media Marketing Industry Report by Social Media Examiner revealed that Facebook is the most popular channel used by 94% of the survey respondents. Twitter follows with 68%, LinkedIn at 56%, and Instagram at 54%. 72% of B2C marketers project an increased... 
by Chris B. Nelson-Jeffers | Oct 12, 2020 | Marketing Your Business
When starting a business, it’s easy to overlook some of the more important details once you start getting a customer base. Most businesses rely on getting as many customers as they can as cheaply as they can. This may have been the way to do things in the past, but... 
by Chris B. Nelson-Jeffers | Oct 9, 2020 | Marketing Your Business
Do you have a set rule for marketing budget allotment? Or do you just place funds in marketing whatever is left after all of the projected business expenses for the year have been set? USBA suggests 7% to 8% for small businesses. However, you can shoot for up to 20%... 
by Chris B. Nelson-Jeffers | Oct 7, 2020 | Marketing Your Business
Many businesses seem not to be taking advantage of online word-of-mouth marketing. In fact, some businesses don’t understand how it can be leveraged so that they can take advantage of the huge rewards it brings. One thing to remember when it comes to word-of-mouth is... 
by Chris B. Nelson-Jeffers | Oct 4, 2020 | Marketing Your Business
This is a frequently asked question. It depends on what you are looking to accomplish and the strategy that you have put together. Are you looking for short-term results or are you planning for next year? If immediate short-term results are your aim, then you should... 
by Chris B. Nelson-Jeffers | Sep 30, 2020 | Marketing Your Business
It seems that in social media lists, LinkedIn is always thrown at the end as another, lesser, option to the bigger sites. However, if you are looking to make B2B connections and grow your leads there is no more effective social media platform than LinkedIn! Unlike the... 