by Chris B. Nelson-Jeffers | Aug 17, 2019 | Marketing Your Business
Nearly half of businesses (44%) don’t have a clearly defined marketing strategy. For firms that are active in digital marketing, nearly half do not have a defined digital plan or strategy (47%). No wonder many small businesses are struggling to understand why their...
by Chris B. Nelson-Jeffers | Aug 15, 2019 | Marketing Your Business
Make your business visible online, and you will get a larger share of customers. Operating a small and local business doesn’t mean you cannot increase your customers and scale. Get a Website. Don’t you have a website yet? Where have you been all this time? From...
by Chris B. Nelson-Jeffers | Aug 11, 2019 | Marketing Your Business
There are many benefits to doing online advertising over the traditional model. One of those is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can cost quite a bit of money for a single 30-second spot. Online...
by Chris B. Nelson-Jeffers | Aug 8, 2019 | Marketing Your Business
On-the-go mobile users who are near you and who are searching for a product or service on Google at this very moment should find your business. But are they? Are you visible in Google’s ‘Local Pack’ and expanded results? Increased foot traffic, phone calls, or visits...
by Chris B. Nelson-Jeffers | Aug 6, 2019 | Marketing Your Business
You have a business. You have a business website. Do you really need to have a Privacy Policy posted on your website? Most likely, the answer is increasingly “YES!” Not only because having a Privacy Policy is the right thing to do (like having insurance),...
by Chris B. Nelson-Jeffers | Aug 5, 2019 | Marketing Your Business
Do you have a system to track your Digital Marketing ROI? Do you have a way to quantify how your digital marketing efforts contribute to the bottom line? MarketingProfs reported that 71% of marketing leaders and providers say attributing social and content to revenue...
by Chris B. Nelson-Jeffers | Aug 1, 2019 | Marketing Your Business
Your Customer Acquisition Cost or CAC is the total cost spent on acquiring new customers (marketing/sales expense) divided by the number of new customers acquired during that particular period. If you invested $1000 in marketing/sales in a one month period and...
by Chris B. Nelson-Jeffers | Jul 30, 2019 | Marketing Your Business
Did you know you can extend your marketing messages beyond your existing followers and connections on Facebook, LinkedIn, and other channels through boosted and sponsored updates? We recommend performing a test either on Facebook or LinkedIn. The first step is to get...
by Chris B. Nelson-Jeffers | Jul 28, 2019 | Marketing Your Business
Any smart online digital marketer will tell you that your website is the most important aspect of any successful online business. And any successful website covers every angle when it comes to the customer’s journey on finding exactly what they need, whether...
by Chris B. Nelson-Jeffers | Jul 25, 2019 | Marketing Your Business
Are you getting a return on investment (ROI) on your search engine optimization (SEO) campaigns? You’re not alone if you’re not sure how to answer that question. Indeed, 40% of marketers say proving the ROI of their marketing activities is their biggest marketing...
