Your Customer Acquisition Cost or CAC is the total cost spent on acquiring new customers (marketing/sales expense) divided by the number of new customers acquired during that particular period.
If you invested $1000 in marketing/sales in a one month period and acquired 10 new customers as a direct result of that marketing and promotion, then your acquisition cost is $100 per new client.
All successful businesses measure their acquisition costs. Luckily, promotional activity on the web can be measured very accurately.
Make sure that the pricing of your products and services cover you CAC.
If you would like to know more in detail, contact us at email@example.com.
- What Goes into Creating Optimal Content and Customer Experience - December 3, 2020
- How Much Should I Spend on Digital Marketing? - November 30, 2020
- 3 Reasons Why You Should Start Using Google AdWords Today! - November 29, 2020
- What is SEO? - November 23, 2020
- 5 Ways To Use Reviews as Marketing Content! - November 16, 2020
- Are you using Facebook to promote your business? - November 13, 2020
- Pay-per-click Advertising is the Key to Quick Digital Dominance - November 10, 2020
- What’s in a Google Algorithm? - November 8, 2020
- How to Drive More Foot Traffic to Your Local Business with an Online Presence - November 5, 2020
- SEO Campaign Not Working? 3 Things Your SEO Provider Should be Doing for Your Business - November 3, 2020