New Website Project Questionaire < Breckshire LLC Digital Marketing Solutions

Introduction
In the following fields, tell me why you need a website and what the website should achieve. The more information you give me here, the better solution I will be able to provide. (You can ignore any questions that are not relevant.)

Who are the decision makers for this project?
What budget have you allocated for this project?
You must have an available budget to work with. Be honest with the amount you have allocated to spend on this project and we will tell you what we can and can't do.

Give us your main reasons for needing a new website.
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are Specific, Measurable, Achievable, Relevant and Time-bound.

With this in mind, what are the top 5 business needs or goals for your new website? For example - a 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
Goal #1
Goal #2
Goal #3
Goal #4
Goal #5

Your Current Website
Is there anything about your current site that serves the business well and if so, why?

Your Customer or Target Website User
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will be visiting your website?
EG: research product information, get contact details, ask questions about services, pricing

Design Concept
How do you want people to feel when they interact with your brand? For example: Safe and secure, edgy and excited, exclusive and cool, like they belong?
Are there other websites in particular that you like the design of? Why?

Your Competitors
Do your competitors have websites? If so, list them here so we can make sure yours is better 🙂
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

What Does Success Look Like?
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.

Introduction