Give us your main reasons for needing a new website.
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are Specific, Measurable, Achievable, Relevant and Time-bound.
With this in mind, what are the top 5 business needs or goals for your new website? For example - a 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months